Foresight
From map to movement

Most partnerships draw the map and then lose it. Foresight works inside it, and the map keeps score.

A stakeholder map is the most expensive document a place partnership buys and the least used. Foresight makes it the working surface: the queue you contact from, the record of what happened, and the evidence you hand to the funder. The same system then measures the thing the partnership exists for, in four layers, from awareness to value.

94
organisations on the map

185 entities and 1,355 relationships behind them.

20%
engaged on record

19 of 94. Every other number on this page moves from here.

75
in the outreach queue

Ranked by network position, not by guesswork.

4
brokers to reach first

The organisations most of the borough routes through.

Barking & Dagenham, computed from the live import on 2 September 2026. The baseline for the partnership's next four months.

What changes

The map was a deliverable. It becomes the operating system.

The commissioned map arrives as a drawing and a report. Foresight imports the whole graph, computes what the drawing cannot show, and keeps a dated record of everything the partnership does with it from then on.

Dimension
A map on its own
Inside Foresight
The map
A diagram presented once, then filed.
The working surface the partnership operates in every week.
Who to contact
Whoever someone remembers, or the top of a spreadsheet.
A queue ranked by how much of the borough each organisation unlocks.
Influence
An analyst's rating, or blank.
Computed from the network: degree, betweenness, community.
What happened since
Nobody can say. The map describes the day it was drawn.
Every status change is a dated, attributed event that survives re-imports.
The report
Written from memory at the end.
Reconstructed from the audit trail: start against now, who moved, where.
Comms, CRM, measurement
Three jobs that never meet.
One loop. Outreach makes content, content makes evidence, evidence makes the next outreach.
Why the network, not the list

The organisation that looks minor is the one everything routes through.

What a list shows

One organisation in Barking & Dagenham has no cohorts and no wards tagged against it. On a spreadsheet it is a footnote. On any conventional read it would be contacted last, if at all.

What the graph shows

By betweenness centrality, how often it sits on the shortest path between two others, it scores 100: the highest in the borough. More of the system passes through it than through anyone else, and the partnership had never engaged it. Foresight put it first in the queue on day one.

The same computation finds the wards where organisations exist but none are engaged, the cohorts covered by sixty organisations and the ones covered by seven, and the sectors missing from the engaged set. Those are the blind spots. They decide what the next piece of outreach, the next Test and Learn and the next story should be about.

Measurement

Awareness, engagement, participation, value. One system, four layers, each one read from the layer below.

The aim was never a brand. It was more people in the borough moving, and a way to prove it that a funder and a director of public health would both accept. Each layer answers one question, with a measure that is recorded rather than asserted.

Layer one

Reach: is anyone seeing it?

Awareness measured as behaviour, not opinion. Every poster and every venue carries its own code, so a scan says where the brand was seen and which message it was. Every link in a post or email is tagged, so the site knows which channel sent the visit. Partners making their own materials with the toolkit are counted, because adoption is awareness that has stuck.

What is measured
  • Scans per venue and per ward, per message variant
  • Site visits by source: post, email, poster, partner
  • Materials made by partners with the toolkit
  • Prompted and unprompted recall, asked at events in September and again in December
Layer two

Engagement: is the system connecting?

The network read at two points in time. Snapshots record how many organisations are engaged, how many are isolated, how connected the whole is, which wards and cohorts are covered, and who the brokers are. The difference between two snapshots is the engagement story, and it cannot be embellished because it was recorded as it happened.

What is measured
  • Organisations engaged on record, and the brokers among them
  • Wards and cohorts with an engaged organisation
  • Isolated organisations, and the average number of connections
  • Enquiries received, and what each became
  • Stories contributed and published
Layer three

Participation: are people moving?

Anonymous by design. A printed code at every session lets someone tap in with no name, ever: first tap asks an age band and a postcode district, so participation can be placed in a ward and set against that ward's inactivity rate. A device remembers return visits, which is the number that matters, because a person who comes back is a person whose week has changed. One added question at first tap and at return, the Active Lives measure of days with thirty minutes of activity, turns attendance into movement from inactive to active.

What is measured
  • Sessions and unique participants, by programme, venue and ward
  • Return rate: second and fifth visits
  • Age band and ward profile against the borough's inactivity picture
  • Inactive to fairly active to active, on the national definition, for those who answer
Layer four

Value: what is it worth?

Participation becomes value through a published national model, applied locally and stated openly. Sport England's social value work with Sheffield Hallam University puts the return on community physical activity at roughly £3.91 of social value for every £1, across health, wellbeing, education and community outcomes. Foresight applies that model to the borough's own recorded sessions, weights it by ward deprivation, and sets it beside what the programme cost. The result is a modelled figure with its method attached, which is what a preventative case needs and what a claimed one lacks.

What is measured
  • Active sessions and active minutes, recorded not estimated
  • Modelled social value using the published national multipliers, cited
  • Concentration of participation in the most deprived wards
  • Cost per newly engaged organisation, per session, per returning participant

Social value multipliers are taken from Sport England's published social and economic value research (Sheffield Hallam University) and cited at source in every report. A modelled figure is presented as modelled. No participant is ever named, and no resident's personal data is collected by the check-in.

Better messages

Test the message before it prints, again on the wall, and again in what people say back.

Before you spend

Community Testing runs brand directions, campaign lines and tactics against synthetic audiences built from local demographic data and calibrated against real workshop responses. It tells you which of three messages is likely to land with older adults in Becontree before any poster is printed.

In the borough

The same poster in two messages, each with its own code, on the same wall. The scan rate is the result. Because codes carry the ward, message performance is read by place and by cohort, not as one borough-wide average that hides the difference.

In their words

Contributions, replies and event quotes are text. Foresight themes them and reads sentiment across them, so the partnership hears what sixty organisations said rather than what one meeting remembered. The themes feed the next month's messages.

The loop

Outreach makes content. Content makes evidence. Evidence makes the next outreach.

The map

hands out the queue, ranked by what each organisation unlocks.

The CRM

runs the sequence and records every touch and every reply.

The site

is where people land, make their own materials, and contribute a story.

The record

publishes the story in minutes and moves the engaged figure. That figure is the report.

Because every step writes to the same record, the end-of-phase report is a printout of what happened rather than a narrative composed afterwards. And because each place is its own tenancy, a second borough adopts the same method with its own map and none of the first borough's data. Every month one place runs on it makes the case for the next.

Your map already exists. Put it to work.

Figures on this page are computed from the live Barking & Dagenham import. A practice from Movement Systems, built by Goodthing · Privacy & data